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Property sale plans diversified on poor demand

06-01-2013

 

The high-end condo project Hoang Anh Riverview developed by Hoang Anh Gia Lai Group in HCMC’s District 2 is known for its double discounts.

In 2009, the project owner announced a 40% price cut, bringing down the condo price from VND49 million to VND28 million per square meter. This year, secondary investor An Binh Land has further slashed the price to VND18.2 million a square meter.

A few other projects are also offering 10-20% discounts.

Some land plot sellers commit to give buyers enough materials to build a simple house apart from construction permits, land use right certificates and free designs. Such a sale plan is mainly applied to land plots in Long An and Binh Duong, targeting low-income earners.

Owners of several land plot projects now have to accept installment payments to relieve buyers of financial pressure.

Dat Xanh Real Estate Service & Construction Corporation adopts this flexible payment method to boost sales of land plots in the Gold Hill project in Dong Nai’s Trang Bom District. Buyers pay VND5 million each month over a period of about 2.5 years.

Instead of discounts, some project owners promise valuable gifts to their customers. For example, Bao Gia Group has announced it will give VND1 billion worth of interior furnishing items to those buying the apartments of The Flemington project in HCMC’s District 11.

Meanwhile, Novaland pledges to transfer US$1,000, or some VND20 million, per month to bank accounts of the customers buying two-bedroom flats of the Sunrise City in  District 7.

Apart from cars and furnishing items, gold is another kind of gift that property project owners offer homebuyers. Each customer of the Imperia An Phu project in District 2 will be given four taels of SCJ gold.

After making a down payment equivalent to 50% of the home value, homebuyers can take out loans to pay the remaining amount with a five-year term and a fixed interest rate of 1% per month. A number of property firms use this sale plan when their customers cannot access bank loans.

If mass buying is executed to get discount prices, mass selling is adopted to look for potential customers. The Settlement Week organized by Eden Real gathered a lot of projects of various segments, including apartment, low-rise house, villa, hotel, office building and workshop, to introduce to customers. 

The owner of The Eastern project in HCMC’s District 9 allows its customers to pay an amount equal to only 10% of the home value. The rest will be paid after apartments are handed over, which is slated for late 2013.

On the website of the luxury condo project The Vista in HCMC’s District 2, the owner says: “We cover loan interest, you just move in The Vista!”

Many property project owners have joined hands with banks to offer homebuyers preferential loans with even a zero interest rate. In fact, they accept lower profit by paying loan interest for their customers.

Some project owners have decided not to offer discounts. In fact, in their initial plans, they included discounts of some 10%, which would be lowered gradually, or late buyers enjoy discounts one or two percentage points lower than the ones before them.

This “early birds discount” is beneficial to first comers, but it can only be applied in the projects with prime locations and good products.

Le Thanh Commercial Construction Co., for example, has put up condos of Le Thanh Twin Towers in HCMC’s Binh Tan District for lease in 49 years after tenants have paid the project owner VND350 million.

Several other project owners are also looking for chances in the condo-for-rent segment rather than leaving the finished apartments unoccupied.

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